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Professional Track Record

Education

Kent State University                                                                                                                2012-2014

M.A in Journalism and Communication with a concentration in Public Relations                 GPA: 4.0

 

Virginia Commonwealth University                                                                                          2009-2012

B.A. Mass Communications with a concentration in Public Relations                                    GPA: 3.75

Minor: General Business

Work Experience

Junior Account Executive at Factory PR                                                        [December 2015-present]

New York, NY

  • Produced weekly, bi-weekly and monthly press reports for clients, documenting press notes, placements, sample trafficking and upcoming editorial credits
  • Created mailings to pitch seasonal stories, celebrity product placements and look books to fashion editors, 
weekly magazine editors, fashion websites and blogs
  • Secured strategic press coverage in national and key regional magazines, newspapers, and online 
media outlets.
  • Maintained media lists of bloggers, stylists, media contacts, and celebrity agents based on clients needs.
  • Support PR Manager in day-to-day media pitching, account management, and scheduling.
  • Current accounts Betsey Johnson, HUE, and Wisewear.

PR Assistant at Factory PR                                                                    [February 2015-December 2015]

New York, NY

  • Accounts: Betsey Johnson, Nour Jensen, HUE, BARE, Handbag Butler, Guess and Trina Turk handbags.
  • Managed client samples by tracking inventory to and from media outlets, celebrity stylists, and marketing events.
  • Calculated ad and press values to communicate the value of press placements to clients
  • Compiled weekly, monthly, and quarterly reports that monitored day-to-day efforts to secure placements and achieve campaign goals.
  • Created creative press materials for pitching, editor gifting and press engagement activities.
  • Experienced in managing budgets through meticulous record and spreadsheet management.
  • Managed interns to regulate teamwork loads and responsibilities.

Assistant Publicist at Beautiful Planning Marketing and PR               [September 2014- February 2015]

New York, NY

  • Created media lists of bloggers, stylists, media contacts, and celebrity agents based on clients needs.
  • Conducted media calls to pitch stories and encourage product pulls for fashion editorial spreads.
  • Composed press releases on client developments, product launches, and events.
  • Secured media and celebrity product placements through pitching to media, desk-sides, and follow up communication, building valuable long term working relationships.
  • Managed and assisted Interns in their professional growth and daily operations.
  • Assisted in the planning and execution of events for clients.
  • Conducted media monitoring and create reports based on findings.
  • Implemented keyword integration within press releases to improve SEO.
  • Managed scheduling and other administrative duties like office management

 Performing Arts Box Office Graduate Assistant                 [August 2013-May 2014]

Kent, OH

  • Supervised the operations of a 17+ person staff for the Performing Arts Box Office.
  • Served as Social Media Manager and creator for the Box Office’s social media channels: Twitter and Facebook. Duties included planning, research, and interaction.
  • Served as manager in charge during main stage performances for the School of Theatre and Dance as well as The School of Music.
  • Assisted with planning, seating, ticketing, and execution of Kent State’s School of Fashion annual Fashion show.
  • Attended and assisted with planning and conducting monthly staff meetings.

 Test Proctor for the Business Administration Computing Lab             [September 2012- May 2013]

Kent, OH

  • Served as a test proctor for the School of Business.
  • Administered and monitored scheduled computerized tests and exams.
  • Assisted students with troubleshooting and responded to student inquiries on the computer lab.
  • Interacted and informed faculty on testing policies and procedures.

Communications Intern for the Department of Defense                      [June 2012- August 2013]

Washington D.C.

Cleared for Top-secret information and granted access to Sensitive Compartmented Information based on a Single Scope Background Investigation completed July 2011.

  • Assisted and accompanied DIA liaisons to the U.S. Capitol for Intelligence briefings and presentations.
  • Composed a news story for the agency’s internal website, read by the agency’s internal audience.
  • Reviewed and processed FOIA requests for the Congressional Affairs team of DIA
  • Assisted in production of the High Density Drivers Training video for internal communication under the office of Congressional and Public Affairs.
  • Reviewed and edited Intelligence Information Reports in preparation for release to foreign partners.
  • Edited over 100 Intelligence Information Reports from countries around the world for training purposes.

Relevant Master’s Coursework

  • Qualitative Research and Data Collection
    • Experienced with conducting and analyzing qualitative research studies including primary and secondary research.
    • Experienced in obtaining IRB approval to conduct several research methods.
  • Planned and orchestrated a focus group, semi-structured interviews, and participant observation.
  • Public Relations Online Tactics
    • Maintained a successful blog and interacted with noteworthy professionals in the field
  • Social Media and Public Relations 
Media Relations and Publicity
  • Strategic Writing and Messaging
  • Global Advertising and Public Relations (Study Abroad, London)
  • Public Relations Management

Computer Skills

  • Cision, Basecamp, Fashion Monitor, Celebrity Intelligence, Benchmark mail, and Harvest platforms
  • Mac OS X platform (iPhoto, iMovie, Garage Band, some Illustrator, Photoshop, Microsoft suite)
  • Extensive knowledge on PR and Marketing strategies for various social networking sites such as but not limited to Facebook, Twitter, Flickr, Foursquare, WordPress, Pinterest, Tumblr, Hootsuite, Youtube, Vimeo, and Vine
  • Experienced at blogging, the creation of podcasts, social bookmarking, social media monitoring, and search engine optimization.

Visit my Linkedin profile for more detail and connection to my networks.

Most recent Resume here!

1 Comment

  • Reply Ashley s.

    You are amazing!

    March 27, 2013 at 1:53 PM
  • Leave a Reply