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Fashion Brands Flourish on Social Media

You’d have to live under a rock at the bottom of the ocean to not know the impact and influence of social media. Companies big and small are wielding the power of social media to reach their influential publics and to engage their consumers in new and meaningful ways. Fashion brands are no different. In 2012 FIDOO composed a list of the 50 fashion companies dominating social media channels. Two years later many fashion companies are maintaining their top spots. Through a host of telling info graphics, the reach of these brands is hard to deny.

Based on 2012’s study the top 50 fashion brands have more than 375 million Facebook fans and 24 million Twitter followers. These brands made the top 5 in 2012:

  1. Converse
  2. Victoria’s Secret
  3. Adidas Originals
  4. Levi’s
  5. Burberry

Brands like Zara, H&M, Luis Vuitton, Nike, and Dior round out the top 10 for Facebook and Twitter in 2012.

Infographic curtesy of FIDOO

Infographic curtesy of FIDOO

Not convinced? I ran across another list composed by the Dachis Group conducted the following year in 2013. Some brands identified by FIDOO found there way onto this top 15 list as well.

Top brands indicated by Dachis Group

Top brands indicated by Dachis Group

Once I started searching I couldn’t stop, Pivotcon.com has also put together a useful info graphic breaking down brands by their fashion type. Luxury, Retail, and Sports brands each have their stand out stars making up this lists 30 top fashion brands.

Fabulous info graphic from Point.com

Fabulous info graphic from Pivotcon.com

social media and fashion brands

Fabulous info graphic from Pivotcon.com

 

No studies have been conducted this year, but fear not I’ve compiled my own top 10 based on the number of Facebook ‘likes’ mentioned by all three previous research groups. The numbers have definitely gone up check out my update.

  1. Converse 39,715,312 likes
  2. Victoria’s Secret 24,545,707 likes
  3. Levis 21,261,044 likes
  4. Zara 20,776,183 likes
  5. H&M 18,263,519 likes
  6. Burberry 17,027,715 likes
  7. Michael Kors 13,291,053 likes
  8. Gucci 12,566,575 likes
  9. Forever 21 9,074,846 likes
  10. Old Navy 8,157,201 likes

Consistent on each of these FB pages are the use of linked Instagram accounts which seem to be the wave for pushing the very visual nature of the fashion industry.

If your brand didn’t make the top 10 Inc.com has compiled some great tips to elevate a brand’s social media impact. Utilizing the ‘like’ or retweet power of pictures and following the trends of social media were two of my favorite suggestions. The great thing about the meeting of social media and fashion is the opportunity for creativity. Now throw public relations into that mix and we have a party! With a strategic foundation based on the goals and direction of the brand social media tactics can be imaginative and fun. There’s always room for fun in fashion PR.

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2 Comments

  • Reply Andrew Christopher

    Great post Autumn!

    I’m certainly no fashion expert, but I always appreciate seeing what companies are truly engaging their consumers via social media. Your infographics served as really nice support pieces for your entire post.

    I’m a little bit surprised Adidas ranked higher than Nike in those statistical analyses. Maybe because Adidas has such a strong international appeal through soccer?

    April 16, 2014 at 8:43 PM
    • Reply autumnchanelpr

      Hey Andrew! Thanks for stopping by my page. Yea these info graphics were so interesting that I had to include them! I think you’re definitely onto something, addidas has a much larger international appeal than Nike (even though they’re both huge).

      April 16, 2014 at 9:30 PM

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